Our story

our story

Our story of flavors and formulas began over 40 years ago in Orange County, CA. A young boy was taught by his uncle, a flavor technician, to mix, concoct, and extract flavor from the fruits of the earth. That same boy (named Bill) would come to realize that creating formulas and flavors was his passion! He would later build a business, called Nature’s Flavors, to share these flavors and formulas he created with the rest of the world.

Fast forward to the year 2020, where our story transforms Nature’s Flavors as 
a leader in nutritional wellness. To this day, Nature’s Flavors is owned and ran by Bill Sabo alongside his beautiful family. He’s developed over 9,000 natural and organic products that are vegan, gluten-free, and kosher. Bill continues to develop and launch new flavors for Nature’s Flavors and its sister companies, Yum MatchaNaturlax, and Seelect Tea.

After years of experience and perfecting his craft, Bill has earned the name, and is often referred to as, The Flavor Guy. You can catch him and The Taste Buds, his content creation team, on the Nature’s Flavors and The Flavor Guy YouTube channels. There, you’ll see how The Flavor Guy creates his flavors, extracts, and more!

This blog is owned by Nature’s Flavors and operated by its content creation team, The Taste Buds. We love to be behind the camera and you can find us creating recipes, DIY instructions, and more for Nature’s Flavors and The Flavor Guy right here on this blog.

Do you have a question, comment, recommendation, or a funny joke?

Head over to our Contact page and send us a message! We’d love to hear from you!

Photo Gallery


  • Vegan Eggnog Chia Pudding
  • Sugar-free Crème Brûlée Recipe
  • Apple Maple Whiskey Sour
  • Homemade Coconut Macaroons
  • Candied Sweet Potato Rounds
  • Patriotic Vegan Milkshake
  • Benefits of Golden Milk + Vegan Recipe
  • Chocolate Cheesecake Smoothie
  • DIY Fall Blend Essential Oil Diffuser
  • Homemade Peanut Butter Dog Treats
  • Horchata Mousse Recipe
  • Vegan Chocolate Kahlua Donuts





  • Holiday Gingerbread Cookies
  • Spooky Eyed Fudgy Brownies
  • Frankenstein Matcha Milkshake
  • Witch's Brew Margarita
  • Witch's Brew Margarita

Shop with us!

You can find a wide variety of flavors and fragrances for your applications over on our website!

Share the love!

We love to see what our customers and supporters are making. If you love what we’ve posted so far or have any recommendations, comments, or questions, don’t hesitate to Contact Us!